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Category: The Creation of Battle.net 2.0

The Creation of Battle.net 2.0: Part Six

“And they’ll be like, “If you don’t like it, don’t buy it! That’s how the free market works! God! Stop hating America, daddy!” And then I’ll say, “Eh. I tried.”” … Continue readingThe Creation of Battle.net 2.0: Part Six

Posted on June 18, 2011November 12, 2017by Michael Lowell

The Creation of Battle.net 2.0: Part Five

“With these tools, Blizzard Entertainment could lash against all of the third-party entities (legal, illicit, immoral, ethical and elsewise) that had helped to make their games a worldwide phenomenon.” … Continue readingThe Creation of Battle.net 2.0: Part Five

Posted on June 18, 2011November 12, 2017by Michael Lowell5 Comments

The Creation of Battle.net 2.0: Part Four

“But now, the two hottest properties in video games were making millions (and eventually billions) by corralling their audiences into networks where companies could control the terms of engagement. The industry was taking notice.” … Continue readingThe Creation of Battle.net 2.0: Part Four

Posted on June 18, 2011November 12, 2017by Michael Lowell

The Creation of Battle.net 2.0: Part Three

“In order to remain the biggest computer video game developer in the world, Blizzard would have to make a fundamental shift in their business strategy.” … Continue readingThe Creation of Battle.net 2.0: Part Three

Posted on June 18, 2011November 12, 2017by Michael Lowell

The Creation of Battle.net 2.0: Part Two

“Blizzard’s games were now so popular that people were playing them in front of television audiences. It was all thanks to Battle.net.” … Continue readingThe Creation of Battle.net 2.0: Part Two

Posted on June 18, 2011November 12, 2017by Michael Lowell

The Creation of Battle.net 2.0: Part One

“From [here], you can learn how this company built the most successful online gaming portal in retail video games. And from there, you can learn how Blizzard Entertainment (and the video game industry) got this crazy idea of defending their intellectual property at all costs.” … Continue readingThe Creation of Battle.net 2.0: Part One

Posted on June 18, 2011November 12, 2017by Michael Lowell
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