Category: The Creation of Battle.net 2.0

“And they’ll be like, “If you don’t like it, don’t buy it! That’s how the free market works! God! Stop hating America, daddy!” And then I’ll say, “Eh. I tried.””

“With these tools, Blizzard Entertainment could lash against all of the third-party entities (legal, illicit, immoral, ethical and elsewise) that had helped to make their games a worldwide phenomenon.”

“But now, the two hottest properties in video games were making millions (and eventually billions) by corralling their audiences into networks where companies could control the terms of engagement. The industry was taking notice.”

“In order to remain the biggest computer video game developer in the world, Blizzard would have to make a fundamental shift in their business strategy.”

“Blizzard’s games were now so popular that people were playing them in front of television audiences. It was all thanks to Battle.net.”

“From [here], you can learn how this company built the most successful online gaming portal in retail video games. And from there, you can learn how Blizzard Entertainment (and the video game industry) got this crazy idea of defending their intellectual property at all costs.”